Our Expertise
I am a Chartered Accountant and Certified Executive Coach with 20+ years of experience across PepsiCo, A.S. Watson, ALCOA, and the Lane Crawford Joyce Group. I now work exclusively with founders and leadership teams who value discretion, depth, and a genuine long-term partnership. When you work with me, you work with me — not a junior associate, not a rotating team. The same trusted advisor, every time.
Tailored Solutions
Empowering Your Financial Journey
Fractional CFO
Senior financial leadership for businesses that have outgrown their bookkeeper but do not yet need a full-time CFO. I bring structure to your finances, clarity to your decisions, and confidence to your board room. Cash flow forecasting, financial modelling, investor reporting, margin analysis, and cross-border consolidation.
Business Advisory & Turnaround
For businesses in transition — whether that means rapid growth, operational complexity, or financial distress. I bring calm, structure, and a clear financial roadmap when the stakes are high and the timeline is short. Cash crisis triage, working capital optimisation, cost restructuring, M&A due diligence, and governance.
Executive Coaching
Finance is not just about the numbers — it is about the person behind the numbers. I work with founders and senior leaders navigating career transitions, burnout, strategic crossroads, or the particular pressures of leading a growing business. Certified Executive Coach offering tailored 1:1 programmes.
Growth & Investor Readiness
Preparing to raise capital, meet investors, or take your business to the next level? I build investor-ready financial models, prepare data rooms, and coach founders on the financial story behind their pitch. From Series A preparation to board pack design, I make sure your numbers match your ambition.
Testimonials
Founder, Consumer Brand, Hong Kong
"Gabriella stepped in during a period of real uncertainty for us. Within weeks, she had our cash flow mapped, our reporting restructured, and our confidence restored. She is discreet, sharp, and always available when it matters. I cannot recommend her highly enough."
CEO, Technology Company, Singapore
"We were preparing for a fundraiser and our financials were not investor-ready. Gabriella built the model, prepared the data room, and coached me through every investor question. We closed the round in eight weeks. She was instrumental."
Founder Couple, Services Business, London
"We used to spend every Sunday arguing over spreadsheets. Gabriella gave us clarity, a plan, and our weekends back. She feels like part of the family, not a consultant. Three years in and we would not run our business without her."
Frequently Asked Questions
What is a Fractional CFO ?
A fractional CFO is a senior finance professional who works with your business on a part-time or flexible basis — providing the same strategic financial leadership as a full-time CFO, without the full-time cost. I typically work with companies that have outgrown their bookkeeper but are not yet ready to hire a permanent CFO.
Who do you typically work with ?
A fractional CFO is a senior finance professional who works with your business on a part-time or flexible basis — providing the same strategic financial leadership as a full-time CFO, without the full-time cost. I typically work with companies that have outgrown their bookkeeper but are not yet ready to hire a permanent CFO.
Do I need to be based in Hong Kong to work with you ?
Not at all. I am based in Hong Kong but work remotely with clients across virtually any market and time zone. I am fluent in English and French. Your CFO does not need a desk in your office — they need to understand your business.
How does the engagement work ?
Every engagement is tailored. There are no rigid packages or minimum hours. We start with a conversation to understand your situation, then design a scope of work that fits your needs — whether that is a few hours a month of strategic counsel or an intensive period of hands-on financial leadership.
Can you help if my business is in financial difficulty ?
Yes. I have significant experience working with businesses in distress or transition. I bring calm, structure, and a clear financial roadmap to high-stakes situations — from cash crisis triage and 13-week cash flow forecasts to cost restructuring and stakeholder negotiation.
How do I get started ?
The first conversation is just a conversation — no commitment, no sales pitch. Reach out via the booking link, email me directly, or connect on LinkedIn. I respond personally to every enquiry.
Contact Us
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